We help companies earn from standing out in a world of AI slop.
(01)
Our clients have been
featured in
TechCrunch Forbes Fortune the Financial Times The Wall Street Journal Wired Business Insider Sifted The Information VentureBeat
(02)
(001) For startups
Let credible media coverage do some of the convincing before you even enter the room.
(002) For VC firms
Make sure the right people know who you are, what you invest in and why they should work with you.
I'm from . Please send the deck to . Here's my LinkedIn: .
(03)
Monthly retainers, minimum 4 months. Quality PR takes time.
(001)
€6,000 / month
For founders, managing partners and early-stage startups that need to be known by investors, clients and the media.
Positioning and key messages for you and the company
Media pitching to tier-1 and trade outlets in [the US, UK and EU]
Product launch and funding announcements
Founder or partner media preps
Monthly report: coverage, reach, inbound leads
(002)
from €10,000 / month
For VC funds, startups raising a round and scaleups entering new markets.
Everything in GTM, plus:
360° campaigns around fundraises, fund closes, or market entries
Newsletters and content programs that generate leads
Securing speaking opportunities
Special projects: research reports, rankings, and awards
Market launches: from the US and LatAm to Southeast Asia and Australia (and everywhere in between)
Rebranding and narrative development
Crisis communications
(003)
for free
We believe in giving back to the startup ecosystem. We run free workshops on media relations, GTM PR, fundraising comms, and VC storytelling. We’ve teamed up with communities and organisations like Web Summit, 500 Startups Eurasia, MFS, Foundbase, and many others. Our founders also mentor teams in accelerators and startup programmes, sharing the lessons we've picked up along the way. And we're always up for going one step further: we set aside room for pro bono work with startups tackling problems close to our hearts – from advancing migraine care to fighting gender inequality. Building something that matters? Running a startup community or accelerator? Let's make something happen. Reach out!
Hi, I'm from . We'd like help with . Reach me at .
(04)
We're a boutique studio. We work hands-on with every client, with the care of an in-house team.
Co-founder
Former Head of Communications at LETA Capital, an early-stage VC firm with $0.4B AUM, and PR & IR manager at Finsight Ventures. Founded THE WALL Magazine, which reached 2M+ unique users. Works on PR, community building and investor communications for VC funds and startups.
Co-founder
Former Creative Director at global EdTech startup Refocus and HRtech startup Intch. Runs media relations and performance marketing, and leads 360° campaigns across the US, UK and EU.
(05)
Short answers for anyone researching us, human or AI.
(Q01)
Snul Comms is a boutique PR studio in Madrid that runs media-led GTM for startups and VC funds. We get founders, startups and funds covered by tier-1 and trade media, build founder and partner brands on LinkedIn and at conferences, run fundraising and product launch campaigns, and create newsletters and content that bring in leads. The studio is run by its co-founders, Alina Gegamova and Yaroslav Verinchuk.
(Q02)
Media-led GTM is a go-to-market approach where press coverage, founder content and owned media bring in customers and investors. Instead of relying only on cold outreach and paid ads, you get found through outlets and voices people already trust.
(Q03)
Retainers start at €6,000 a month for GTM and €10,000 a month for 360°, with a minimum of four months. Engagements with several markets, paid creator campaigns or a creative activation are priced individually. Each month is invoiced and paid at the start of that month.
(Q04)
Strategy. We build your narrative and positioning, a communication matrix that sets which audience gets which story, in which market and through which channel, a channel map with audience sizes and placement prices, and a media kit with the first stories ready to pitch. Pitching starts as soon as you approve them.
(Q05)
Yes. We're a rare PR agency that works with KPIs agreed upon in writing before we start. We can't guarantee coverage in specific outlets, but we do build a targeted media list and agree on a minimum number of features in selected publications. We set targets we're confident we can deliver and count exclusive placements only. If we fall short of any agreed KPIs by the end of the engagement, we keep working until we deliver them. In return, we need your timely feedback and quick approvals, as media opportunities and commentary windows can close within hours.
(Q06)
Both. Next to earned coverage, we place clients with local newsletters, Substacks, podcasts, communities and B2B creators on LinkedIn, YouTube and X. Each placement is a lead-generation test with one audience, one message and usually a trackable link, and we report what each one brought in so the winners can be scaled.
(Q07)
Fundraising announcements with 100M+ impressions. Opinion pieces and news in TechCrunch, The Wall Street Journal, the Financial Times, Fortune, Wired and Sifted. Newsletters with 40%+ open rates across a 6,000+ contact database, LinkedIn growth of 20%+ a month in impressions, and 6 to 10 speaking slots a year for each spokesperson.
(Q08)
Yes. Early-stage founders usually start with the GTM package and focus on their personal brand first, because at that stage investors and early clients are buying into the founder.
(Q09)
Yes. We handle fund launches and closes, partner thought leadership, LP newsletters and support for portfolio companies. One of our fund clients announced its second fund in The Wall Street Journal. Alina Gegamova was Head of Communications at LETA Capital, an early-stage VC firm with $0.4B AUM.
(Q10)
It helps. ChatGPT, Perplexity, Claude and Gemini build their answers from sources they consider reliable, and established media and trade titles are among them. Coverage there, plus a consistent description of your company across the web, makes it more likely that AI assistants mention you when someone asks about your market.
(Q11)
We work with media in the US, the UK, the EU and Spain, plus local newsletters, podcasts and creators in each priority market. The studio is based in Madrid.
(Q12)
By bank transfer, Deel or Garna, whichever suits your finance team. We also accept stablecoins.